How DOOH Analytics Can Unlock Programmatic Ad Spend

Douglas Lusted DOOH

There’s a lot of buzz about programmatic in the world of out-of-home advertising – will it revolutionize out-of-home advertising, just like it did online? We think it can: programmatic has the potential to help DOOH advertisers, media buyers, and networks deliver more effective messaging, simplify ad sales, and optimize their campaigns in real-time. Quite simply, programmatic may enable DOOH networks to …

Why You’ll Bring In New Ad Spend to Your DOOH Network

Douglas Lusted DOOH

1. Place DOOH sensor behind screen to sense nearby mobile phones for Impressions, Dwell Times, Conversions, Web/App Traffic & more. 2. Use this data to determine the best ad combination, to play the best performing creative, at the best performing locations, at the best performing time slots to yield the best results per dollar spent. 3. Remove low-performing ad combinations 4. Replace …

5 Conversions That DOOH Analytics Can Track

Douglas Lusted DOOH

DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. Your analytics provider needs to account for the different marketing objectives …

How to Optimize DOOH Ads in Real-Time

Douglas Lusted Digital Signage, DOOH

In any out-of-home advertising campaign, you want to play the perfect ad, at the perfect time, at the perfect place – but too often, advertisers don’t know what the highest performing combinations are until after their campaign is over. In online advertising, campaigns are constantly adjusted and optimized to ensure maximum performance, and it should be the same for DOOH. …

Complete Guide to DOOH Analytics E-Book

Douglas Lusted Digital Signage, DOOH

Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. Analytics transformed online advertising, and it’s about to do the same with DOOH. If you’re curious about DOOH …

4 Ways to Use Analytics to Improve DOOH Performance

Douglas Lusted DOOH

The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. Digital-out-of-home (DOOH) advertising has had to play catchup – brands often struggle to get the complete picture on how digital …

Delivering creativity at scale in a digital out-of-home world

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)

Digital signage can work for the ‘Joes’ and not just the ‘Pros’

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)


Marco Muzzi Digital Signage, DOOH, Education, Marketing Strategy

You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …