Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).
Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was … Read full article here (via The Ad Tech Press)
OUTFRONT Media has shared some interesting statistics on the relationship between mobile and OOH. Click here to see the article (Linkedin).
In Forrester’s recently published report, The Digital Signage And Display Opportunity in 2016, the research firm outlines major trends driving the growth of digital signage, as well as strategies for capitalizing on these emerging opportunities. Click here to read the report.
Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. But even more critically… (read full article at Media Life Magazine)
What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).
Small businesses, firms looking enviously at their competitors, and existing digital signage users expanding their networks will be among the main drivers for the sector’s development in 2016, according to a new forecast. Click here to read the full article (via Screen Media Mag).
Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)