You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
Small businesses, firms looking enviously at their competitors, and existing digital signage users expanding their networks will be among the main drivers for the sector’s development in 2016, according to a new forecast. Click here to read the full article (via Screen Media Mag).
With consumers now increasing their usage of mobile phones for retail purposes… retailers are tasked with making the experience as convenient as possible. Mobile devices accounted for 26% of Black Friday weekend sales, showing these merchants… Full article here (via Retail TouchPoints)
Digital signage can present a lot of different messages in a compelling way. But without being refreshed, those messages can become stale and monotonous, even de-branding the organization or product. A good test is to… Read full article here (via Digital Signage Connection)
Adobe has released a survey, which outlines what interests, attracts and holds a specific demographics’ attention isn’t necessarily going to work for another. This is significant, given content decisions on many networks are sometimes made by people from a different age bracket that’s out of tune with the core audience… Full article here (via 16:9).
Forbes recently published a list of marketing trends that will define 2016 that successful businesses will need to adopt to stay on top in this millennium’s new year. Here’s how interactive technology can help you utilize these trends… Full article here (via Digital Signage Today)
Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode… Full article here [Media Village]
“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” … Full article here via WWW.MEDIALIFEMAGAZINE.COM
How to use mobile as a bridge between digital and physical [via ClickZ] The proliferation of mobile technology is changing how consumers engage with advertisers (and vice versa). Mobile is quickly positioning itself as the link between the offline and online advertising universes, presenting marketers with real-time opportunities never before imagined. Check out this great article from ClickZ which explains …