The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)
Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)
You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …
Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was … Read full article here (via The Ad Tech Press)
OUTFRONT Media has shared some interesting statistics on the relationship between mobile and OOH. Click here to see the article (Linkedin).
In Forrester’s recently published report, The Digital Signage And Display Opportunity in 2016, the research firm outlines major trends driving the growth of digital signage, as well as strategies for capitalizing on these emerging opportunities. Click here to read the report.
Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. But even more critically… (read full article at Media Life Magazine)
Stores are using customers’ smartphones to improve the in-store experience. Shopper marketing tools developed by Toronto companies are being deployed by retailers to segment monolithic customer bases into target demographics, even individuals. Shopper marketing blends… Read the full article here (via the Toronto Star)
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).
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