The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. Digital-out-of-home (DOOH) advertising has had to play catchup – brands often struggle to get the complete picture on how digital …
The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)
Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)
You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …
Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).
Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was … Read full article here (via The Ad Tech Press)
OUTFRONT Media has shared some interesting statistics on the relationship between mobile and OOH. Click here to see the article (Linkedin).
The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting. The Canadian-Out-of-Home Measurement Bureau (COMB) has announced the addition of three new appointments to its board of directors. They’ve also announced a commitment to enhanced data reporting. (See the full article at MarketingMag.ca)
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as retailers continue pilots and uncover best-response solutions for engaging their customers on location. (Read the full article via Luxury Daily)
In Forrester’s recently published report, The Digital Signage And Display Opportunity in 2016, the research firm outlines major trends driving the growth of digital signage, as well as strategies for capitalizing on these emerging opportunities. Click here to read the report.