Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. But even more critically… (read full article at Media Life Magazine)
Stores are using customers’ smartphones to improve the in-store experience. Shopper marketing tools developed by Toronto companies are being deployed by retailers to segment monolithic customer bases into target demographics, even individuals. Shopper marketing blends… Read the full article here (via the Toronto Star)
What a difference a couple of years makes!… [LINKETT] was mainly a sensor that collected information for advertisers… and is now concentrating on building [consumer] profiles by passively recognizing Wi-Fi enabled smartphones. The LINKETT platform can now collect… Read the full article here (via DailyDOOH).
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see … (Read full article here via Media Village).
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new… Read full article here (via Examiner.com)
Small businesses, firms looking enviously at their competitors, and existing digital signage users expanding their networks will be among the main drivers for the sector’s development in 2016, according to a new forecast. Click here to read the full article (via Screen Media Mag).
Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. However, Spanish-Language TV, Local Radio, Out-of-Home and Paid Search showed some growth… Full article here (via AdvertisingAge)
With consumers now increasing their usage of mobile phones for retail purposes… retailers are tasked with making the experience as convenient as possible. Mobile devices accounted for 26% of Black Friday weekend sales, showing these merchants… Full article here (via Retail TouchPoints)
Digital signage can present a lot of different messages in a compelling way. But without being refreshed, those messages can become stale and monotonous, even de-branding the organization or product. A good test is to… Read full article here (via Digital Signage Connection)