Delivering creativity at scale in a digital out-of-home world

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)

Digital signage can work for the ‘Joes’ and not just the ‘Pros’

Marco Muzzi Digital Signage, DOOH, Marketing Strategy

Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)