The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So then the question has to be why are brands not capitalizing on the medium’s full creative potential? Read the full article here (via Digital Signage Today)
Vehicles such as nationwide ad placement, celebrity endorsements and yes, high-end digital signage don’t fit the budget, and they probably won’t hit the mark with your message either. Still, that doesn’t mean you need to dismiss digital signage out of hand. Advances in making digital signage technology more … Read full article here (via Digital Signage Today)
You’ve probably wondered if digital signage is right for you. But where are the numbers that show that digital signage is a worthy investment? There are so many digital signage solutions, from the established, to the pioneers. Check out this awesome article on 16:9 to see just how impactful digital signage can be and which tools might be best for …
Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection).
In Forrester’s recently published report, The Digital Signage And Display Opportunity in 2016, the research firm outlines major trends driving the growth of digital signage, as well as strategies for capitalizing on these emerging opportunities. Click here to read the report.
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation… See the list here (via infoComm).
Digital signage can present a lot of different messages in a compelling way. But without being refreshed, those messages can become stale and monotonous, even de-branding the organization or product. A good test is to… Read full article here (via Digital Signage Connection)
Adobe has released a survey, which outlines what interests, attracts and holds a specific demographics’ attention isn’t necessarily going to work for another. This is significant, given content decisions on many networks are sometimes made by people from a different age bracket that’s out of tune with the core audience… Full article here (via 16:9).